ext_12002 ([identity profile] bikergeek.livejournal.com) wrote in [personal profile] poltr1 2013-02-01 06:11 am (UTC)

I'm sorry one of your favorite places is going out of business, and it looks like it might have been a fairly good place to go for a mid-range steak and salad.

However, it looks like a place that hasn't changed their menu in a while, especially in terms of adding menu items that might appeal to younger and more health-conscious diners. It's really kind of a throwback to the 1970s, at least by Boston standards, and Boston's not really a "foodie" town.

That really doesn't bode well for a restaurant's success. :-(

Ditto the inclusion of an "early bird" menu--another clue that senior citizens compose a large part of the restaurant's customer base. The problem with targeting that demographic is that they tend to (1) be on fixed incomes, with not a lot of money to spend, and (2) they tend to die, retire elsewhere, or come down with one health issue or another that precludes them from eating out. If you don't replace them with newer, younger customers, you're really kind of stuck.

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