More funny business names and slogans........

[poltr1]

Continuing a thread from an earlier entry.

Schnucks supermarkets, St. Louis MO. I guess it rhymes with "shucks". But it sounds awfully close to "schmucks" or "schnooks", which are pejorative Yiddish words.

The Schlotzsky's Deli chain, based in Austin, TX. As their logo says, "Funny name. Serious sandwich". I guess it's a funny name if you're from Austin. To me, it's a nice-sounding Russian Jewish name that I'd expect to see at a kosher deli gracing the streets of Manhattan or the other 4 boroughs of NYC. And the food's good too.

Comments

[joecoustic.livejournal.com]

That reminds me of the commercial they used to have for Smuckers (that SNL did a hilarious parody of by the way). It was "With a name like Smuckers it has to be good". I never understood til years later that they were making the point that the name was weird. I just thought somehow that Smuckers was implying goodness.... Interesting how you make sense out of things as a kid.

[poltr1]

I think the J.M. Smucker Co. is still using that slogan. (I just checked their website, and sure enough, they are. And there's also a short history of the Smucker family .)

Constrast that to some of the slogans that fast-food companies use. Some of them seem to change every year.

And I do remember that SNL sketch -- one of the classics from 1975-80 -- but not any of the specific lines.

BTW, you may be interested in knowing that Smucker's now includes Jif peanut butter in their product line. I think they bought it from P&G a few years ago.

[billroper]

"Schnooks" is pretty much correct. (You can hear the ads on KMOX 1120 AM.)

[poltr1]

Hmmm.....with a good antenna and a good night, I could probably pick them up here in Dayton. I used to DX years ago, and I think KMOX was one of the stations I picked up.

Which leads to the question.....are they schnooks? Or are they good merchants?

[billroper]

They were decent when I was there, but that was 25 years ago. They were most comparable to Dominick's in Chicago: a very slightly upscale chain that wasn't part of a larger conglomerate. (Upscale as compared to National or Kroger, that is.)